The Road to Success® Podcast
Larry Long, nicknamed “The Serial Entrepreneur,” is a Landstar independent BCO and owner of Blue Ribbon Logistics who applied lessons learned from owning successful businesses outside of the trucking industry to growing his business as a fleet owner in the Landstar network.
Long frequently shares his success story with other Landstar truck independent owner-operators, like Chris Polk, who once needed guidance and now is partners with Long at Blue Ribbon Logistics.
“Chris made a very honest post on Facebook about his failures and that it wasn’t Landstar. It wasn’t the end. It wasn’t a rate. It was his lack of being a business person. If he had just put away 15 or 16 cents a mile into a maintenance account, he wouldn’t be out of business right now,” says Long in episode 12 of the The Road to Success podcast.
A few of Long’s tips:
- Be a problem solver. Successful businesses figure out ways to solve a common problem and make money doing it.
- Know your numbers. Know how much money it takes to operate your truck and your business.
- Keep your overhead low. Start with a used truck and maintain your equipment to save money for upgrades down the road.
For more tips from the serial entrepreneur Larry Long and the story of Chris Polk’s U-turn in business, click below to listen to episode 12 of The Road to Success podcast, or watch the video version on Landstar’s official YouTube channel.